Privacy Policy
Last Updated: January 7, 2026
1. Introduction
Plainta LLC ("Plainta," "Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, platform, and services (collectively, the "Platform").
By accessing or using the Platform, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Platform.
2. Information We Collect
2.1 Information You Provide
We collect information you voluntarily provide, including but not limited to:
- Personal Identifiers: Name, email address, phone number, mailing address, date of birth
- Case Information: Details about your legal case, accident information, injuries, medical treatment, attorney representation
- Financial Information: Funding needs, income information, settlement expectations
- Professional Information: (For attorneys/funders) Bar number, firm name, licensing information
- Communications: Messages, chat transcripts, emails, and other correspondence
- Documents: Authorization forms, signed agreements, uploaded files
2.2 Information Collected Automatically
We automatically collect certain information when you access the Platform:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent, click patterns, referral sources
- Location Data: General geographic location based on IP address
- Cookies and Tracking Technologies: See Section 7 below
2.3 Information from Third Parties
We may receive information about you from:
- Attorneys and law firms verifying case information
- Funding companies and underwriters
- Public records and databases
- Marketing partners and advertising networks
3. How We Use Your Information
We use collected information for purposes including:
- Service Delivery: Processing applications, facilitating funding evaluations, coordinating attorney verification
- Communication: Responding to inquiries, sending updates, providing customer support
- Attorney Matching: Connecting users without representation to attorneys in our network
- Funding Facilitation: Sharing information with funders and capital providers for case evaluation
- Platform Improvement: Analyzing usage patterns, improving services, developing new features
- AI and Technology Development: Training and improving artificial intelligence and automated systems
- Legal Compliance: Meeting legal obligations, responding to legal requests
- Fraud Prevention: Detecting and preventing fraudulent or unauthorized activity
- Marketing: Sending promotional communications (with consent where required)
4. How We Share Your Information
4.1 Third-Party Funders and Underwriters
We share your case information, personal details, and application data with third-party pre-settlement funding companies, underwriters, and capital providers for the purpose of evaluating funding eligibility. These entities include but are not limited to litigation finance companies and their authorized representatives.
4.2 Attorneys and Law Firms
We share information with attorneys for verification purposes. If you do not have legal representation, we may share your information with attorneys and law firms in our network who may contact you for potential representation or marketing purposes.
4.3 Affiliated Companies
We may share information with our parent company, subsidiaries, affiliates, and related entities, including companies providing artificial intelligence, software automation, and technology services. These entities may use data for service delivery, product development, and other business purposes.
4.4 Service Providers
We share information with vendors and service providers who perform services on our behalf, including hosting providers, payment processors, analytics providers, communication platforms, and customer support services.
4.5 Legal and Safety
We may disclose information:
- To comply with legal obligations, court orders, or legal processes
- To protect our rights, property, or safety
- To investigate potential violations of our Terms
- In connection with a merger, acquisition, or sale of assets
4.6 With Your Consent
We may share your information with other third parties when you provide explicit consent.
5. Data Retention
We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. We may retain certain data indefinitely for legitimate business purposes, including AI training, analytics, and legal compliance.
Chat transcripts, communications, and interaction data may be stored indefinitely for quality assurance, training, and improvement of our services and AI systems.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.
WE DO NOT MAKE ANY WARRANTIES OR REPRESENTATIONS REGARDING THE SECURITY OF YOUR DATA. You transmit information to us at your own risk.
7. Cookies and Tracking Technologies
7.1 Types of Technologies Used
We use cookies, pixels, tags, and similar tracking technologies to collect and store information. This includes:
- Essential Cookies: Required for Platform functionality
- Analytics Cookies: Help us understand how users interact with the Platform
- Advertising Cookies: Used to deliver relevant advertisements
- Social Media Cookies: Enable social sharing and integration
7.2 Third-Party Analytics and Advertising
We use third-party analytics and advertising services, which may include:
- Meta Pixel (Facebook/Instagram): We use Meta tracking pixels to measure advertising effectiveness and deliver targeted ads
- Google Analytics and GCLID Tracking: We use Google services to analyze traffic and track advertising conversions via Google Click Identifier (GCLID)
- Other Advertising Networks: We may use additional advertising and tracking technologies
These third parties may collect information about your online activities over time and across different websites. We do not control these third parties' tracking technologies or how they may be used.
7.3 Your Choices
Most browsers allow you to refuse or delete cookies. However, blocking cookies may affect Platform functionality. You can also opt out of certain advertising tracking through industry opt-out tools.
8. Your Privacy Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information:
- Access: Request access to personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your information (subject to certain exceptions)
- Opt-Out: Opt out of certain data processing activities
- Portability: Request a copy of your data in a portable format
To exercise these rights, contact us at legal@plainta.com. We may require verification of your identity before processing requests. Certain requests may be subject to exceptions under applicable law.
8.1 California Residents
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. We may share information with third parties in ways that could constitute a "sale" under California law.
8.2 Do Not Track
Our Platform does not currently respond to "Do Not Track" browser signals.
9. Children's Privacy
The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us.
10. Third-Party Links and Services
The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11. International Users
The Platform is operated from the United States. If you access the Platform from outside the United States, your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from your jurisdiction. By using the Platform, you consent to such transfer and processing.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy.
13. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: